You know how it is when you're trying to roll a boulder uphill? No nor me, but I would guess it feels something like I do now. I just feel like I don't really know how to market my book and any attempts that I make are like cries in the desert, unheard by anyone.
Yesterday I adopted a direct marketing approach to pushing Smugglers At Whistling Sands. I contacted around 50 people with connections to Abersoch via Facebook. I didn't spam them by saying "please buy my book, it's just 86p." I would like them to, of course, but above all I just wanted them to know of its existence and that it is set in a place they know and probably love. Furthermore, I didn't choose them at random, but rather because they seemed the right sort of people whom it was worth contacting. Perhaps, if they tell others, news of its existence will spread by word of mouth.
So far, I have no reason to think that this approach will be successful however, indeed it might backfire, so I probably won't continue with it for now unlessI feel it does yield something positive. I have had no responses from anyone, but on the other hand, I've not had any complaints either.
The other thing I looked into today, was offering my ebook for free via Amazon's Kindle store as a limited promotion, on the basis that at this stage it isn't royalties I'm after, but readers. There are, after all, quite a number of pretty interesting looking books which are available via Kindle for free. But this is not an easy route to go down, I have discovered.
Kindle Direct Publishing does not allow authors to offer their books for free. You must charge the minimum of 86p (75p +VAT) on Amazon.co.uk and its equivalment on Amazon.com and Amazon.de. The reason a number of books appear on Amazon for free is because the company is committed to beating or at least matching the lowest price, so if Amazon finds your work is free elsewhere, it chooses to reduce your price to zero. But you can't do it yourself.
Maybe that is a route I should not be tempted down anyway. I spent a lot of time writing the 45,000 words to be found in Smugglers At Whistling Sands. I'm only asking 86p for it in any case. I've just got to keep finding strategies of driving people to my book.
Anything that works for me, I will gladly share with readers of this blog. In exchange, let me know what is working for you - I do hope something is!
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