Thursday, February 23, 2012

Unknown, wannabe author? Keep your ebook prices low!

I often go on about how I'm faring as a wannabe novelist and some days I'm fed up and other days I brim with self confidence. But rather than become too self absorbed, I feel I ought to offer more tips and advice to other writers who feel, like me, that the world hasn't discovered them yet.

The best advice I can give based on my own experiences to all you unknown authors out there struggling to get sales (and I am certainly one of you) is firstly: don't give up and secondly be realistic.

By realistic I mean CHEAP! Offer your books at the minimum price! Don't charge a penny, or a cent more than you possibly can. Yes of course you want 70% royalty (on Amazon) and so do I. Not because we're money-mad but because we might even be able to give up the day job if we can secure a £1 a time royalty every time our book sells and we write enough of them.

Well, dream on. If you're unknown, people are unlikely to bother to download your ebook from Amazon or Smashwords or whatever site you use if they have to pay much for it. You have to incentivise (horrible word) your potential customers by saying: look, my little masterpiece is only 77p, you'd be a fool not to snap it up, what have you got to lose?

Furthermore, now that Amazon very kindly offer authors five promotional days in a three-month period when they can offer their book for free, for goodness' sake - use them. I am very pleased with the result of my free 24-hour promotion last weekend. I had more than 300 downloads and have since sold at least 17 more paid-for books, getting on to best-seller lists (in relevant categories).

Yesterday alone I had 10 sales - not bad for a book that only went on sale last Friday (after being withdrawn for three months while I rewrote parts of it). Today, not so good, I've so far had only three sales but I might get more this evening and even if I don't that is still another three customers, who might like it, review it, and recommend it.

I'll look at other possible strategies in future posts but for this one, I can't stress enough if your debut novel is not selling very well on Amazon and you are charging more than the minimum price - swallow your pride and charge that minimum! You can always put the price up when you're famous and ask a higher sum for your sequel.

Wednesday, February 22, 2012

Free promotion on Kindle has helped - seven sales so far today

I was too ready to feel disappointed about my free 24-hour promotion at the weekend. I have had seven sales today, six on Amazon.co.uk and one on Amazon.com. I feel pretty certain that they may well have been sparked from my promotion.

If so, that is a very good sign, because it is an indication of a sales increase caused by word of mouth from satisfied customers - the same basis on which a good restaurant will thrive. So I have just a nugget of hope that my book might start to take off. The six UK sales all came this afternoon, and have pushed me into three bestseller lists on the paid-for side: (correct as of 8.56pm on Weds Feb 22):

Amazon Bestsellers Rank: #3,307 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#34 in Kindle Store > Books > Fiction > Children's Fiction > Literature > Action & Adventure
#50 in Books > Children's Books > Fiction > Crime & Thrillers
#78 in Kindle Store > Books > Fiction > Children's Fiction > Literature > Science Fiction, Fantasy, Mystery & Horror

I am really pleased about this, coming two days short of a week since my new, improved book went back on sale. I was reading it myself on the train to work today and, maddeningly, came across about half a dozen errors that need putting right. But these are minor ones which readers might not even spot (although they may spot ones that I don't see!) - what I am so pleased about is that I had the sense to withdraw the book from sale last October when I realised the plot construction was flawed and needed improving.

I do feel now I've got a book to be proud of - just need more buyers!

Tuesday, February 21, 2012

Two sales today (which is progress!)

I am quite pleased today that I have had two sales of my book, one on Amazon.com and the other on Amazon.co.uk. That is better than nothing and it does mean that since my book promotion I have sold an extra five. Added to that are the two books I sold immediately prior to the promotion starting.

So that is seven paid-for sales for Smugglers at Whistling Sands since it was relaunched in Amazon's Kindle store Friday. It could start to build momentum from this point, or it could just fizzle out, but we shall see. I believe strongly that I have just got to keep the faith now, I have got the book how I want it and I've got to start pushing it in various different ways.

The twin planks to my strategy as an unknown author is a) sell cheaply - 77p UK and $1.22 including sales tax in America and b) to promote and promote. I shall be using all the remaining four of my free promotion days over the next three months, but spacing them out sparingly.

Tomorrow, my target is to sell three . . . !

Monday, February 20, 2012

And now for the reality check . . .

What a difference 77p makes! I had a total of around 312 downloads of Smugglers at Whistling Sands during its 24-hour free promotion. After this I had three I think paid-for sales fairly soon afterwards. I can't be totally sure of exactly what came after the end of the promotion.

I can be clear, however, on the fact that from 10.30am today all sales have completely dried up. On the face of it, it is very disappointing. But it has to be borne in mind that offering something for free is inevitably going to be easier than charging money.

Insofar as more than 300 people have now got a copy of my book, I think it was a successful exercise. If some of them bother to read it, like it and tell others, then it may help what is an unknown book gather momentum. I suppose it was inevitable that once it went back into the paid-for category sales would revert more or less to what they were previously. I should remember that I've only had it back on sale from Friday - ie. four days ago!

I think it is great that Amazon allows authors five days of free promotion during a three-month period. I just wish it was more than that.

My hope is that some of yesterday's downloaders will read it, review it and get the word out - and that slowly but surely, the paid-for book will get bought. I know how much better it is than the version I published last year, I really think I've got it how I want it now.

Sunday, February 19, 2012

Free promotion going really well - 245 downloads of Smugglers

I am over the moon at having had so many downloads of my ebook Smugglers at Whistling Sands. By 10.15pm, there had been 245 downloads, of which 125 were from Amazon.com and 120 from Amazon.co.uk
Actually, two of the American purchases were before the free promotion started, which is maybe a good omen.

Very surprised that more downloads should be from the American site than the British one. For a couple of hours this afternoon, someone somewhere was downloading the book every two minutes. Demand has tailed off somewhat since, but still a regular trickle of orders.

Of course, I realise one shouldn't read too much into this since giving something away for free is asking far less of people than a paid-for novel. But nonetheless, there are plenty of other free books out there, it is still great news I feel to have had this number in little over 12 hours.

Will it bear fruit in terms of reviews and further orders once it has a price tag back on it from tomorrow? I am hoping so. For an unknown author, the important thing is to get my book onto people's Kindles, (or other electronic devices) and read and hopefully appreciated.

That is what a free promotion is all about and I feel sure that it will help towards that end.

Buy my children's adventure book free today Sunday February 19, 2012!

And a number of people already have! Quite astonished that since the free price promotion began about an hour ago, I have had about 25 sales. Ok, not sales as such because the book is currently free but I am delighted at that interest and really hope it continues today and word gets out about Smugglers at Whistling Sands.

I really do feel it is 10 times better than the version I was selling in 2011. When I realised what I saw as a major plot flaw, I took it off sale in October and it has only just gone back on sale. Those of you who miss the free promotion today, bear in mind that it will only cost you 77p again from tomorrow anyway (or the dollar/euro equivalent on the other sites.

So PLEASE give it a try and if you like it - or even if you don't - I'd be grateful if you had the time to write a review and post it on Amazon.

I'll update the "sales" figures later in the day!

Friday, February 17, 2012

At last - Smugglers at Whistling Sands is back on sale!

Hello again, have you forgotten me? I wouldn't blame you if you had! Anyway I have finally come out of hibernation to reveal that I have now got my children's novel back on sale in Amazon's Kindle store - the new, improved Smugglers at Whistling Sands is now back on sale!

If you click on the product link on the side of this page it will take you straight to it. I've listed it for an introductory price of just 77p - the minimal possible. Thanks to the VAT reduction, that is the cheapest it has ever been and there is now about 3,500 words more to read. It was originally 22 chapters long and I've had to create two new chapters to accommodate the extra length.

The important thing, however, isn't that it is longer, but that it is better. It is simply a much better read than before. I had the making of a good book before (if I may say so) but I committed a fundamental error by allowing the mystery involving the smugglers to be effectively solved by the forces of law and order. In short, the kids, and in particular Lou the lead character in the novel, simply did not do enough.

I believe I have now got a far more satisfying, rounded, exciting novel than before - fun where it should be fun - and nail-biting where it should be nail-biting.

It isn't for me to say that it's a good book, that's for readers to judge, but I can hand on heart say that it is in a different league to the earlier version. I had 46 buyers before I removed it from sale at the end of October - if you are one of them, you may find that the version you have already bought is over-written with the new file, it depends on your Kindle preferences. If not I hope you will not be too annoyed with me if I suggest that you might like to purchase the new version. I will keep it priced at 77p for the foreseeable future, and maybe indefinitely, if I can pick up reasonable sales at this price.

Please try it - and if you like it, please consider taking time out to post a review on Amazon, for unknown authors it can help enormously to picking up a wider following.

Bye for now, and sorry for leaving it so long . . .