Variable sales since price rise, and a fantastic email

If I'd written this blog entry three nights ago, it would have been to report cheerfully that my price increase from 99p to £1.99 had gone swimmingly and had, if anything, helped increase sales.

But pride, as always, comes before a fall. I had four UK sales over the weekend at £1.99 and a sale on Monday evening, but nothing since. I also haven't had a buyer on Amazon.com in over a week. But for now at least, I am going to hold firm at £1.99.

I do think it is a reasonable price - a fair mid-point between the prices that established publishing houses charge and the bargain basement indie brigade who flog their wares for 77p or less. As I suggested in my last post, if authors such as myself insist on selling books that cheap then ultimately writing novels will be reduced to being merely an amusing hobby, never a career, and that would be a shame.

Anyway, cheering me up somewhat is the following fantastic email I received from a reader who clearly shares my love for the Lleyn Peninsula - she's a "northerner" where the peninsula is concerned (Nefyn) while I'm a southerner - Abersoch. This is what she had to say about Smugglers at Whistling Sands:

Hello George, I have just bought a kindle touch and yours is the first book that I have read. It was recommended by my friend as we both have a caravan on the Llyn peninsular mine is at Morfa Nrfyn at Dinas and my favourite beach is Whistling sands!! I have loved your novel what an enchanting story I have read it in two days and being a busy mum with three young children that is a mean feat!! My ten year old is going to start reading it tonight I am so excited to go to Porth Ysgo on my next visit to my caravan I also love pith Dinllaen where the ty Coch pub is on the beach Thank you 

When people take the time and trouble to write to you with comments like that, it really does make it all worthwhile. And that's why I want to make it as a novelist - the sheer satisfaction of producing something creative that others will enjoy.

Small price rise for my novel - to push up sales, not decrease them!

Today, I put the price up of my Kindle ebook Smugglers at Whistling Sands from 77p to 99p in Amazon's Kindle store and the equivalent in US dollars.

I have made this decision because I feel that the minimum price of 77p may, in the eyes of the reading public, look a little too "needy" and desperate for a sale and perhaps suggest that the book is of inferior quality.

There are an enormous number of 77p books out there and some of them, it has to be said, are not the greatest of efforts. On the other hand, there are some good self-published books and I like to think that mine is one of them - certainly the reviews so far have been very positive.

For any established author, you cannot indefinitely sell your books at 77p if you hoped to make a living out of it and I don't think anyone would expect people to. But this price rise of mine is not about improving profit margins - that doesn't interest me at the moment, I simply want to get my book as widely read as possible. For the record, the price rise will only increase my royalty by about 5p or 6p per book.

It's worth a try and I can always put the price back down from 99p to 77p if it doesn't work. As for my sales, they have been very modest but they do keep coming, at the rate of one or two a day, fluctuating between zero and three most days, the majority on Amazon.co.uk, but a sizeable few on Amazon.com.

I still wholeheartedly stand by a previous blog entry in which I said emphatically that a new author must sell cheaply in order to persuade readers to give his/her book a try. What I and other indie authors must do is to use every selling strategy at our disposal to push our books - while still leaving time to write new ones, of course!